Xreal has permanently lowered the retail price of its flagship One Pro augmented reality glasses to $599, according to a report from The Verge.
The price cut reduces the cost from the previous $649. The new pricing positions the device $150 above the company's entry-level 1S glasses, which debuted following CES 2026.
Competitive landscape
This price adjustment arrives just as Viture prepares to launch its competing eyewear on April 27. The One Pro features thin optics designed to minimize reflections and provide a high-contrast image for media consumption.
The One Pro and the 1S model share several core technical specifications. Both devices utilize the X1 chip to enable three degrees of freedom (3DL), allowing users to anchor virtual content in a fixed position within a physical space.
Both models also support Real 3D technology, which the hardware applies to 2D content to create depth. The One Pro is currently available for purchase through Amazon, Best Buy, and Xreal's official web store.
