Apple is on track to overtake Dell and secure its position as the world's third-largest laptop vendor, according to a report from PC Gamer.
The tech giant's ascent is tied to the success of its more accessible hardware lineup, specifically the introduction of the MacBook Neo.
Industry projections suggest that Apple's expansion into the more budget-friendly segment of the market will allow it to leapfrog Dell in total market share.
Market shifts
While Apple has traditionally focused on premium-priced hardware, the MacBook Neo represents a strategic shift toward volume-based sales.
By offering a more affordable entry point, the company is targeting a broader consumer base that previously relied on Windows-based alternatives.
This shift in product strategy is a key driver in the projected change in global market rankings, the outlet reported.
As Apple captures more of the mid-range market, the competitive landscape for traditional PC manufacturers like Dell faces significant pressure.
