The Great Digital Exodus: TikTok Uninstalls Spike Post-US Takeover, Signaling New Era of Platform Volatility
The transition of TikTok to new US ownership has triggered an immediate, sharp reaction from its user base, with uninstall rates reportedly soaring by 150% in the initial five days. While current usage metrics remain relatively stable, this exodus signals potential turbulence for the platform's future under its revised corporate structure. Marketers must now closely monitor content shifts that could radically alter the platform's engagement dynamics.
La Era
