Apple is accelerating the development of its first foldable smartphone. According to a recent report by Bloomberg technology journalist Mark Gurman, the project is progressing well and is on track for an official launch this September, where it will debut alongside the iPhone 18 Pro and Pro Max.
Previously, a report from Nikkei Asia on Tuesday suggested that Apple was encountering technical hurdles during the engineering testing phase, which could potentially delay the device's release. However, Gurman’s latest update dismisses these concerns, confirming that Apple is still targeting a September window—coinciding with or shortly following the release of its standard models.
Overcoming Technical Barriers
Although the production schedule is set, Gurman noted in his report that Apple is currently facing initial capacity constraints due to the complexity of foldable display technology. With six months remaining until the official launch, there is still some room for minor adjustments to the final production plan and release timeline.
This launch is a critical milestone for Apple. With Samsung and several Chinese manufacturers having long dominated the foldable market, Apple's entry represents a significant expansion of its smartphone product line.
According to insiders, Apple has adopted a more cautious strategy. The company has focused on resolving issues related to screen quality and overall device durability, while also significantly improving the visibility of the crease when the screen is unfolded. These technical refinements are intended to provide users with a flatter, more durable folding experience than what is currently offered by competitors.
